|
Copywriting for the Web
If you have a website, or are setting one up, you probably have an idea what you want it to look like. But have you thought about what kind of copy to put on it?
Many websites aren't read because the web copy is long-winded, boring, uses jargon and is laid out improperly. Visitors quickly scan a web page and switch off in seconds if they don't read anything that interests them. Words are what draws people to your site from search engines and words are what will convince them to buy your product or service.
Here are a few important web writing pointers:
- Write web copy in a personal yet professional manner.
- Break up big blocks of text into small pieces and use headings and bullet points.
- Target the writing to the visitor of your website, using language that appeals to the website's audience.
- Point to the core of a subject in a few words.
- Organise your web copy in a logical way.
- Optimize web copy for search engines (SEO search engine optimization) and use relevant keywords and key phrases, to help increase your overall search engine ranking.
- Use hyperlinks in the text to guide the visitor to certain important pages, such as the 'buy' page.
Need a professional and experienced web copywriter to help you with your website copy? You may contact us at micky@contentwriter.com.au
|
|
We can develop complete custom-made websites, or use one of our professionally designed templates to jumpstart the development. The latter will significantly reduce your costs and you can be up and running for as little as A$500.
You
can also buy one of our Flash templates directly and add your own content. Note that you must have access to and be able to use Adobe FLASH 8 or higher in order to edit these Flash templates.
If you need help with the hosting of your website, we can help you find a host either in Australia or anywhere else depending on your requirements and the target market of your business. |
